IKCEST

| Vol.1, Issue.4 | 2017-06-24 | Pages

Marketing research model of competitive environment

Krasilya Dmitriy

Abstract

To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the information background of such choice. The article is devoted to modeling the process of marketing research of competitive environment.

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Marketing research model of competitive environment

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Keywords

marketing research of competitive environment

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Krasilya Dmitriy ,.Marketing research model of competitive environment. 1 (4),.

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