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Journalism & Mass Communication Quarterly | Vol.30, Issue.3 | | Pages 345-353
Methodological Improvements in Readership Data Gathering
Substantial savings in time and money are made possible through the use of more effective data gathering and recording systemsdeveloped over the last eight years in the Research Division of the University of Minnesota School of Journalism. Dr. Jonesis director of the division and Dr. Beldo is assistant director.
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Methodological Improvements in Readership Data Gathering
Substantial savings in time and money are made possible through the use of more effective data gathering and recording systemsdeveloped over the last eight years in the Research Division of the University of Minnesota School of Journalism. Dr. Jonesis director of the division and Dr. Beldo is assistant director.
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