The LG 65SM8100 is now on sale, for a fraction of its original price, thanks to Amazon Prime Day 2020.

This LCD TV is now retailing for just $556.99, which is a startlingly good price for what's on offer. While you can find the 65SM8100 at a few prices around the web – sometimes for over twice this deal price – the closest we could find is $869 at Best Buy, so it seems like a good deal regardless. (Not in the US? Check out deals in your region at the end of this article.)

• Shop all the Amazon Prime Day deals here

This 65-inch 4K TV doesn't have all the bells and whistles of LG's OLED TVs, such as the LG CX, but you're not getting a low-spec model either. The LG 65SM8100 uses a backlight with local dimming that should ensure relatively consistent brightness, compared to the edge-lighting used by cheaper (and worse) LCD TVs.

OLED TVs are self-emissive, of course, meaning that individual pixels emit their own light – but for this price, a backlight is still pretty good going.

This isn't a set we've reviewed, but LG has a good reputation for sets for all kinds of calibre, even for LCD screens. You will be getting 4K resolution, HDR support, wide viewing angle technology (for off-axis viewing), and an "ultra-slim Nano bezel" for an expansive-looking screen.

Let's not forget LG's webOS smart TV platform, either, which is one of the best on the market – with stylish and well-organized app icons and a great universal search function.

More LG TV deals

Looking for more LG TV deals? You'll find all the lowest prices from across the web right here, with offers available in the US, UK, and Australia. 

TechRadar is rounding up all the top deals over the Prime Day sales period, and we’ve put all the best Prime Day deals in an easy-to-navigate article to help you find the bargains you’re looking for.