The Essential Phone started arriving in the hands of media and reviewers just last week, and as of today it’s now also shipping out to its first customers. Essential announced the news via its Twitter account, and told early buyers to keep an eye out for tracking info sent out via email.

Last week, pre-registered customers started getting emails asking them to provide final payment and shipping information to prepare for shipping to start soon. Essential then held a few press events to demonstrate the new device in-person.

The Andy Rubin-founded smartphone maker is selling its device directly through its website unlocked for $699, and via carrier partner Sprint in the U.S. and Telus in Canada. It opened pre-orders through each of these sellers just last week, and through Best Buy in the U.S. While Sprint and Telus are the phone’s only official carrier partners at launch, it will work with all major carriers in both the U.S. and Canada unlocked.

Essential had first announced the device would ship within 30 days in late May, but after missing that target it has remained relatively quiet on firm shipping timelines. The news that the first shipments have started to go out will likely be welcomed by the brand’s early buyers. If you happen to be one of those lucky customers receiving tracking info, drop us a note in the comments or via email to let us know.

Here’s a bonus for reading: A direct size comparison of the Essential Phone (right) versus the Samsung Galaxy Note 8 (left), just for funsies.