Course Schedule
Lecture |
Lecturer |
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开班仪式 Opening Ceremony |
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Tutorial |
如何注册和开始学习 How to register and start learning |
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1 |
酒店业及旅游业中的IT简介 An Introduction to IT in the Hospitality&Tourism Industry |
Dr. Dan Wang |
2 |
信息技术的采用和应用 Information Technology Adoption & Applications |
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3 |
通过IT和创新创造价值 Value Creation through IT and Innovation |
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4 |
酒店业和旅游业的创新策略——通过IT和社交媒体 Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry |
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5 |
以IT为基础的营销和运营创新 IT-based Innovation in Marketing and Operation |
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6 |
酒店业和旅游业团体中基于数据的决策的业务分析 Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations |
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7 |
设计线上讲故事活动,实现品牌的共同创造和共同推广 Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion |
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8 |
技术发展与酒店业和旅游业团体的未来 Technology Development and the Future of Hospitality and Tourism Organizations |
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9 |
IKCEST简介 An introduction to IKCEST |
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结业仪式(在线评估、在线考试) Grad Ceremony(Online Assessment, Online Examination) |
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An Introduction to IT in the Hospitality&Tourism Industry
Lecturer: Dr. Dan Wang
Lecturer:Dr. Dan Wang, Associate Professor, Hong Kong Polytechnic University
Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.
Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & ecommerce (NLTeC) as investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.
Information Technology Adoption & Applications
Lecturer: Dr. Dan Wang
Lecturer:Dr. Dan Wang, Associate Professor, Hong Kong Polytechnic University
Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.
Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & ecommerce (NLTeC) as investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.
Value Creation through IT and Innovation
Lecturer: Dr. Dan Wang
Lecturer:Dr. Dan Wang, Associate Professor, Hong Kong Polytechnic University
Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.
Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & ecommerce (NLTeC) as investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.
Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
Lecturer: Dr. Dan Wang
Lecturer:Dr. Dan Wang, Associate Professor, Hong Kong Polytechnic University
Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.
Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & ecommerce (NLTeC) as investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.
IT-based Innovation in Marketing and Operation
Lecturer: Dr. Dan Wang
Lecturer:Dr. Dan Wang, Associate Professor, Hong Kong Polytechnic University
Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.
Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & ecommerce (NLTeC) as investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.
Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations
Lecturer: Dr. Dan Wang
Lecturer:Dr. Dan Wang, Associate Professor, Hong Kong Polytechnic University
Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.
Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & ecommerce (NLTeC) as investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.
Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion
Lecturer: Dr. Dan Wang
Lecturer:Dr. Dan Wang, Associate Professor, Hong Kong Polytechnic University
Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.
Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & ecommerce (NLTeC) as investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.
Technology Development and the Future of Hospitality and Tourism Organizations
Lecturer: Dr. Dan Wang
Lecturer:Dr. Dan Wang, Associate Professor, Hong Kong Polytechnic University
Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.
Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & ecommerce (NLTeC) as investigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.
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