Welcome to the IKCEST
The 100th IKCEST Training Programme for Silk Road Engineering, Scientific and Technological Development

 

Course Schedule

 

Lecture

Lecturer

 

Opening Ceremony

 

1

Basic Medical Knowledge and Personal Protection in Epidemic Situation

1st affiliated hospital of XJTU

2

From Quarantine to Cloud Computing

 

Shi Bin

3

Health Management in Covid-19 Period

Dong Weijiang

4

Why do we Age?

Dong Weijiang

5

Healthy Lifestyle Keeps away from Cancer

Liu Di

6

Legal Protection f Traditional Medicine

Ma Zhiguo

7

Chang’an-the Start of the Silk Road

杨效俊

Yang Xiaojun

 

结业仪式(在线评估、在线考试)

 

 

 

Basic Medical Knowledge and Personal Protection in Epidemic Situation
Lecturer: 1st affiliated hospital of XJTU

Abstract: This course is one of a series of lectures on COVID-19. At present, the COVID-19 epidemic is spreading rapidly around the world, and can be characterized as a pandemic. This course will give a brief introduction of the basic knowledge of Covid-19, function of immune system in fighting COVID-19, differentiation of three kinds coronavirus pneumonia (SARS, MERS and COVID-19), how to deal with the new coronavirus calmly from the aspects of ordinary people will be introduced to deepen your understanding of COVID-19.

From the quarantine to cloud computing
Lecturer: Shi Bin

Abstract: Cloud computing is a kind of distributed computing. It refers to the decomposition of huge data calculation processing programs into countless small programs through the network "cloud". Then, through the system composed of multiple servers, processing and analyzing these small programs to obtain the results and return to the user. After ten years of development, cloud computing has become a very mature and efficient technology, and has achieved very good results in terms of computing power and energy consumption. In the COVID-19 epidemic, a large number of students began to use online classrooms for learning, and the demand for computing power surged. Cloud computing solves this problem elegantly through its elasticity and dynamic characteristics. This lecture will introduce the basic principles, features and advantages of cloud computing. Then introduce the research of the latest frontier areas, pointing out the current open issues and possible directions of cloud computing. Through this lecture, it will help to better understand cloud computing and learn about the latest research hotspots.

LecturerBin Shi, Ph.D., working in the School of Computer Secience and Technology, Xi'an Jiaotong University. Research field: cloud computing, system security, system for AI.

Why do we Age?

Abstract:Ageing, also spelled aging, is the process of becoming older. The term refers especially to human beings, it represents the accumulation of changes in a human being over time, encompassing physical, psychological, and social changes.

Age is a major risk factor for most common neurodegenerative diseases, including mild cognitive impairment, Alzheimer's disease, cerebrovascular disease, Parkinson's disease. While much research has focused on diseases of aging, there are few informative studies on the molecular biology of the aging brain in the absence of neurodegenerative disease or the neuropsychological profile of healthy older adults. However, research does suggest that the aging process is associated with several structural, chemical, and functional changes in the brain as well as a host of neurocognitive changes. Recent reports in model organisms suggest that as organisms age, there are distinct changes in the expression of genes at the single neuron level. By studying the structure of human brain, we can understand the occurrence, development and related diseases of nervous system aging. 

Lecturer: Dong Weijiang, M.D., Ph.D., Research Associate Professor of Medicine, Postdoctoral fellow (2007-2009) and Visiting scholar (2012-2014) of University of Washington, USA

In 2006, he received a doctorate degree from Xi'an Jiaotong University, School of Medicine. He went to the University of Washing as a senior postdoc fellow in 2007 under the supervision of Drs. Santica Marcovina and John Albers, the research is focus on the pathological changes of abnormal lipid metabolism in the central nervous system and Alzheimer's disease. From 2012 to 2014, he went to the NWLR labs as visiting scientist and engaged in the research of Intranuclear Localization of PLTP.

He presided over the Postdoc Fellow Pilot Research Fund for Alzheimer's Disease, the Research Foundation for Overseas Scholars of the Ministry of Education, the Natural Science Foundation of Shaanxi Province and the International Cooperation and Exchange Fund of Xi'an Jiaotong University.

In 2000, 2004 and 2011, he won the first prize of Teaching Competition (English Teaching, Bilingual Teaching) of Xi'an Jiaotong University. The third prize of the "First National Young Teachers of Medical Colleges" Teaching Competition. In June 2010, he received PBL teaching reform training in the Medical College of Yangming University, Taiwan. Eight teaching papers were published by the first author in core journals such as China Higher Medical Education. He presided over 5 projects of the National Natural Science Foundation and provincial and ministerial research projects.

Healthy Lifestyle Keeps away from Cancer
Lecturer: Liu Di

Abstract: Tumors seriously affect human health. With the increase in incidence and the improvement of general living standards, people pay more and more attention to health problems. Therefore, it is necessary to popularize education on tumor incidence. This course explains the healthy life knowledge that everyone cares about, as well as the diagnosis and treatment of common tumors. Through the study of this course, students will establish their understanding of the basic concepts of oncology, analyze and explain the causes of tumors from a medical perspective, and advocate scientific prevention and healthy living in the work of resisting tumors.

LecturerLiu Di, Department of Oncology, Second Affiliated Hospital of Xi'an Jiaotong University, Associate Professor, Associate Physician, Postgraduate Tutor, Associate Director of Hospital Office, Doctor of Medicine, Visiting Scholar of Garvan Medical Research Centre, University of New South Wales, Australia. He also is the Vice Chairman of the Youth Committee of the Shaanxi Anti-Cancer Association, member of the Standing Committee of the Shaanxi Anti-Cancer Association Youth Committee of Cancer Biotherapy, member of the Standing Committee of the Youth Committee of the Oncology Branch of the Xi'an Medical Association, Colorectal Cancer Professional Committee of the China Cancer Prevention and Treatment Association, and Colorectal Tumor of the Provincial Medical Association Professional Committee, Provincial Health Association Breast Disease Professional Committee, Provincial Health Association Tumor MDT Professional Committee Member. He is mainly engaged in the diagnosis and treatment of breast, thyroid and digestive tract tumors, as well as clinical and basic research. He is good at breast and thyroid surgery. He Presided over and participated in a number of provincial and school-level scientific research and new technology projects, and participated in a number of international cooperation and national natural science fund projects. He also participated in the compilation of "Modern Surgery Diagnosis and Treatment", published dozens of high-level papers, and won 2 provincial-level scientific and technological progress awards and 2 municipal-level scientific and technological progress awards.

Legal Protection of Traditional Chinese Medicine
Lecturer: Ma Zhiguo

Abstract:Traditional Chinese medicine is a life science full of wisdom in ancient China. It has been developed to this day, and it has lasted forever. It is a model of the active inheritance of China's excellent traditional culture. With the opening of the ancient Silk Road, on the one hand, my country’s traditional Chinese medicine and its culture were spread throughout the countries along the Silk Road, and at the same time, a large number of Chinese medicinal materials were imported from countries in the Western Regions. Knowledge of pharmacology. It has a huge impact on the inheritance and development of Chinese medicine in later generations. Therefore, the Silk Road has an indissoluble bond with Chinese medicine. Xi Jinping, the top leader of China, attaches great importance to the culture of Chinese medicine. He believes that “Chinese medicine is the treasure of ancient Chinese science and the key to open the treasure house of Chinese civilization.” He emphasizes: “The book of poetry compiled by China more than 2500 years ago records with more than 130 kinds of plants. Chinese medicine has made important contributions to human health. The Silk Road developed by planting mulberries and raising silkworms has become an important link to promote trade and cultural exchanges between the East and the West." New Silk Road needs Chinese medicine culture to act as a "health ambassador" to promote the construction of a community of human health and health.

Lecturer: Ma Zhiguo, second-grade professor at the school of law, Xi’an JiaoTong University, doctoral tutor. Director of Intellectual Property Research Center attached to the Key Research Base of Shaanxi Provincial Philosophy Social Science, also the dean of Intellectual Property Research Institute of Xi’an Jiaotong University. A lawyer, arbitrator and judicial appraiser.

Chang’an-the Start of the Silk Road
Lecturer: Yang Xiaojun

Abstract:Chang’an was not only the capital of the Han Dynasty, but also the starting point of the Silk Road. The Chinese civilization communicated with other civilization in the world through the Silk Road. In the Tang Dynasty, the capital Chang’an was a famous international metropolis and center of the Silk Road. Foreign civilization gathered here and merged with the Chinese civilization, as a result, a transcendental civilization formed and spread all over the world through the Silk Road.

Lecturer:  Yang Xiaojun, female, born in 1971, is a member of the Communist Party of China. In 2007, she graduated from the Kobe University major in Social Culture and got Ph.D. At present, she is a researcher and director of the research department of the Shaanxi History Museum. In 2018, she was selected as one of the excellent talents of Shaanxi Province. Her research field is Han and Tang archaeology and art history. She has completed the Chinese National Social Science Fund Project Research on the worship system of Buddhist relics in Sui and Tang Dynasty, published monograph the Buddhist Art of the Wuzhou Era—the Relief of the Seven-Jewel-Tower of the Guangzhai Temple of Chang’an, and more than 30 papers. She curated original exhibitions such as Start of the Silk Road, Splendid Civilization - Cultural Heritage of of Shaanxi Province, the Silk Road Legacy Radiating from Chang’an, The way of Truth and Art: the Hirayama Ikuo Silk Road Collection.

 

Course Schedule

 

Lecture

Lecturer

 

Opening Ceremony

 

Tutorial

How to register and start learning

 

1

An Introduction to IT in Hospitality & Tourism Industry 

Associate Prof. Dan WANG

2

Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

3

Value Creation Through IT and Innovation

4

Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

5

Review

6

Digital Marketing in Tourism & Hospitality

7

Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

8

Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion

9

Digital Transformation in Tourism & Hospitality Organizations

10

Review

 

An introduction to IKCEST

 

 

Grad Ceremony(Online Assessment, Online Examination)

 

 

【Course Introduction】

Innovation and Technology Management in Tourism & Hospitality introduces IT applications in the hotel and tourism industry. Students will learn technology components, automation, innovation, and innovative product development in the hospitality and tourism industry. This course will cover the topics of distribution and reservation systems, digital and search advertising, and IT-based innovation in marketing and operation. A few newly added modules will demonstrate some of the most up-to-date concepts, such as marketing 4.0 in the digital economy and digital transformation, etc. Besides teaching the students how to select, implement, and manage information systems, this course will also lead them to explore MIS strategy, innovation, and technology trends in tourism and hospitality.

Lecturer:Dr. Dan Wang is currently an Associate Professor in the School of Hotel & Tourism Management, The Hong Kong Polytechnic University. Her research focuses on the impact of mobile Internet on tourists and organizations in tourism and hospitality fields, information technology-based service innovation, and IT strategy in hospitality firms. She has published more than 40 peer-reviewed journal articles, conference papers, and book chapters. Dr. Dan Wang has extensive experience in delivering courses and executive level training sessions regarding information technology and innovation in tourism and hospitality. She also provides consulting services for ICT innovation strategies in tourism and hospitality industry. Dr. Dan Wang currently serves on the editorial board of the Journal of Information Technology and Tourism.  

Dr. Dan Wang began her career in academia as a part-time instructor of Tourism and Hospitality Management at Temple University in the United States in 2010, and she moved to the Hong Kong Polytechnic University in 2012. From 2008 to 2012, Dr. Wang worked in the National Laboratory for Tourism & eCommerce (NLTeC) as coinvestigator for several research projects cooperating with the U.S. Travel Association (USTA). She gained experience in the projects related to information technology and travel information service, mobile marketing in tourism and hospitality, and the impact of new media on tourist behavior.

 

An Introduction to IT in Hospitality & Tourism Industry

 

Abstract:Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

 

Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Abstract: Introduce the theoretical perspectives on technology adoption and innovation diffusion.

 

 

 

Value Creation Through IT and Innovation

 

Abstract: Discuss the IT-based value creation in hospitality and tourism organizations.

 

 

Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

 

Abstract: Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

 

 

Digital Marketing in Tourism & Hospitality

 

Abstract: Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.

 

 

Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

 

Abstract: Introduce the concept of data-based decision making and the principles and tools for business analytics.

 

 

Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion

 

Abstract: Discuss the experience design and market segmentation through storytelling online campaigns case studies and introduce the story design elements.

 

 

 

 

Digital Transformation in Tourism & Hospitality Organizations

 

Abstract: Introduce digital transformation in tourism and hospitality organizations.

 

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